The Story of Pi
My name is Emily, and my dad was an actual rocket scientist in the 1980s who called me MZQTπ . Phonetically, the nickname reads emsi-cutie-pi. And in that simple nickname was a three-for-one: a term of endearment, a testament to his economy of words, a quiet introduction to the infinitely complex, beautifully simple concept of Pi.
My dad is a deeply intelligent man of very few words. My mom is a social butterfly, a woman of many. I grew up in the in-between, translating complex concepts into simple statements, synthesizing emotional webs into rhythmic sentences.
That instinct found a home in fashion, which pulled me toward a Master's in the History of Fashion where I studied how the language we use to describe what we wear tells its own story.
While I intended to make it to a Ph.D., the library got cold, my skin got pale, and eventually I took an internship at a prominent fashion forecaster where I helped launch the Vogue Archive — every page of every issue, made searchable. It was the perfect collision of everything I loved.
The power of storytelling. The search for the perfect word. The ability to persuade through powerful language.
I chased those three things up the corporate ladder: leading and scaling marketing teams, building innovative communications functions, creating product identities and launching multi-billion dollar brands.
And then I decided to launch my child.
Coming back to work after that meant coming back differently and with more clarity about my strengths and what I want to build in the world. Pi Brand Marketing is the result: a narrative strategy consultancy for complex businesses that have a real story buried somewhere inside them. My job is to find the story and make it unforgettable.
