Sustainability Isn’t Sustainable: The Word That Killed the Message
The greenest innovations in fashion keep vanishing into the same beige blur. The word 'sustainable' is why. Three steps to messaging that sticks.The greenest innovations in fashion keep vanishing into the same beige blur. The word 'sustainable' is why. Three steps to messaging that sticks.
De-Jargon Your Life: A Practical Guide to Sounding, and Being, Human
96% of supply chain companies use the same three words. Here's what jargon is actually costing you — and four steps to write copy that people remember.
What the F* Is Storytelling, Actually?
A business owner once asked me if storytelling makes money. The honest answer: a blog post won't move your topline, but narrative will. Narrative strategy is the system that makes intangible value perceptible — and increasingly determines whether B2B companies command pricing power or get outcompeted. Here's why.
Fake or Cake? AI, Corporate Storytelling, and Writing as Empathy
I am building a business around what I'd call my superpower: the ability to write in a way that makes people feel. A storytelling agency that uses written narratives to connect employees, prospects and investors to even the driest and most complex of topics on a human level.
A World Without Pink Algorithmic Bias Explained
Our moms are our biggest superfans.
I’m talking standing ovations at the school play, a closet full of goodies procured at the school fundraiser, and what may as well have been recurring ads in the local newspaper to broadcast our college acceptance letters, first jobs, and first promotions
Mom, Inc. The Exploitation of Postpartum Anxiety
I research AI quite a bit (writing a Substack about AI will do that). Which means, in turn, that my Instagram feed is inundated with a prolific variety of ads asking me to part with $2.99 a month in return for an app that promises to teach me AI skills that will: “Make me the next AI millionaire” (seems like a decent ROI), “Be a top job candidate” (a little less decent, still more than 10x), “Stay relevant over the age of 40” (how quickly we fall).